Knowledge Base

 

        "An educated consumer is my best customer."

                                                        Sy Syms, Retailer

 

 

 

 

 

 

 

 

 




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(Design is) the bridge that brings the business strategy to life. It can build intangible brand value for a business, so the business is worth more. We all know that the intangible brand value of Coke far outweighs the value of its tangible assets.
Geoff Suvalko